Privacy Policy

1Information We Collect

We may collect the following types of information:

Personal Information

Name, date of birth, address, phone number, email address, emergency contact details, insurance information, and other identifying details.

Protected Health Information (PHI)

Medical history, symptoms, diagnoses, treatment details, prescriptions, lab results, imaging, and other information necessary to provide urgent or primary care services.

Website & Technical Information

IP address, browser type, device information, pages visited, referring URLs, cookies, and analytics data used to improve website performance and user experience.

2How We Use Your Information

We use your information to:

• Provide medical care, diagnosis, and treatment
• Schedule appointments and manage patient records
• Communicate with you regarding visits, test results, follow-ups, and services
• Provide Virtual Care services and appointment access
• Process billing, payments, and insurance claims
• Improve our clinics, website, and patient experience
• Comply with legal, regulatory, and healthcare requirements

3How We Share Your Information

We may share your information only as permitted or required by law, including:

• With healthcare professionals involved in your care
• With insurance providers for billing and claims processing
• With trusted third-party vendors who support our operations (under confidentiality and data protection agreements)
• With government authorities, public health agencies, or law enforcement when required by law

Family Urgent Care does not sell, rent, or trade your personal or health information.

Mobile phone numbers collected for SMS consent will not be shared or sold to third parties for marketing purposes.

4HIPAA Compliance & Your Rights

Family Urgent Care complies with the Health Insurance Portability and Accountability Act (HIPAA). Your Protected Health Information (PHI) is used and disclosed only for treatment, payment, and healthcare operations unless you authorize otherwise or disclosure is required by law.

You have the right to:

• Access and obtain a copy of your medical records
• Request corrections to your health information
• Request limits on how your information is used or shared
• Receive a list of certain disclosures of your information
• File a complaint if you believe your privacy rights have been violated

You will not be penalized for filing a complaint.

5SMS Text Messaging & Patient Communications (10DLC Compliant)

By providing your mobile phone number to Family Urgent Care, including through our website appointment booking, online patient registration, Virtual Care registration, in-clinic paper forms, or contact forms, you consent to receive SMS text messages related to your care and clinic operations.

Message frequency may vary. Message and data rates may apply.

Opt-Out & Help Instructions

You may opt out of SMS messages at any time by replying STOP. Reply HELP for assistance or contact our clinic directly.

6Consent Collection & Website Form Disclosure

We collect phone numbers and SMS consent through:

• Website appointment booking forms
• Online patient registration and intake forms
• Virtual Care registration
• Website contact forms
• In-clinic paper consent forms completed at check-in

Where phone numbers are collected on our website, the following disclaimer applies:

7No Sharing of SMS Consent or Mobile Data

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

8Cookies & Privacy Choices

We use technologies needed to operate this website and remember your privacy choices. Optional analytics and advertising measurement are controlled separately through the privacy banner.

Accept, reject or manage your choice

Choose Accept all to allow the optional categories described below, Reject all to keep them off, or Manage Individual preferences to review separate settings. Essential functions remain available. In the settings panel, select Accept current selection to apply your choices. Opening settings or changing a switch alone does not save consent.

Your categories

Essential: necessary website functions and storage of your privacy choices remain available.

Analytics: allows Google Analytics measurement of interactions and performance on eligible public pages. This category operates separately from Marketing.

Marketing: allows Google Ads measurement, advertising attribution, conversion measurement and website-call measurement on eligible public pages. This category operates separately from Analytics.

Personalization: remembers which categories you have expanded in the privacy settings panel using optional storage in your browser. Selecting this category alone does not load analytics or advertising measurement. Turning it off removes that optional interface preference.

Optional measurement stays off until you accept. Silence, continued browsing and closing the banner do not turn it on. You can use the website and its booking and payment links after rejecting optional measurement.

Reopen Privacy choices at any time to change your choice. We remember it in your browser for up to 180 days. If your browser cannot store the choice, optional measurement stays off on later visits until you accept again. A browser privacy signal recognized by our controls keeps optional measurement off.

Optional Google measurement

After acceptance, selected public pages may use Google Analytics, Google Ads and website-call measurement to understand website use and advertising performance. Requests may include browser and device information, measurement identifiers, advertising-click identifiers and approved event information. Google receives your IP address as part of the connection.

Our current measurement controls limit these tools to selected public pages. Website search results, clinical forms, check-in and booking routes, payment routes, and unapproved URL parameters stay excluded. Measurement also stays off when an incoming referrer contains an unapproved path or query. These controls are intended to prevent search text, form contents, patient or booking identifiers, and sensitive page context from entering optional measurement. Booking-complete events on clinical routes are outside the current measurement setup.

Google Analytics receives generic page information. Google Ads may receive the actual selected public-page URL and title. Our controls send Google a choice that denies advertising personalization. Enhanced conversions and automatic user-provided-data collection are disabled in the reviewed settings. These settings do not turn off all approved advertising measurement after acceptance.

Changing your choice

If you change categories after measurement has loaded, the page reloads to apply your choices. Our controls remove cookies for disabled measurement categories that the website can access. This cannot retract information already sent, remove cookies controlled by other websites, or guarantee cancellation of requests already in flight.

Other website services

Booking, payments, website security and other necessary services operate separately and may involve other service providers. Google-hosted maps, fonts and review images are also separate from optional measurement. These resources may connect to Google when a page loads, including before a measurement choice. The banner does not block every third-party resource on this website.

9Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure. While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure.

10Third-Party Websites

Our website may contain links to third-party websites. Family Urgent Care is not responsible for the privacy practices or content of external websites. We encourage you to review their privacy policies.

11Children's Privacy

Family Urgent Care provides medical services to patients of all ages. We do not knowingly collect personal information from children online without parental or guardian involvement, except as necessary to provide medical care.

12Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date. Optional measurement requires the choice described in Section 8; continued use of the website does not replace that choice.

13Contact Information

If you have questions about this Privacy Policy or your privacy rights, please contact us: