Family Urgent Care ("Family Urgent Care," "we," "our," or "us") is committed to protecting your privacy and the confidentiality of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website famurgentcare.com, contact us, schedule appointments, participate in Virtual Care, or receive medical services at any of our locations.
1Information We Collect
We may collect the following types of information:
Personal Information
Name, date of birth, address, phone number, email address, emergency contact details, insurance information, and other identifying details.
Protected Health Information (PHI)
Medical history, symptoms, diagnoses, treatment details, prescriptions, lab results, imaging, and other information necessary to provide urgent or primary care services.
Website & Technical Information
IP address, browser type, device information, pages visited, referring URLs, cookies, and analytics data used to improve website performance and user experience.
2How We Use Your Information
We use your information to:
- Provide medical care, diagnosis, and treatment
- Schedule appointments and manage patient records
- Communicate with you regarding visits, test results, follow-ups, and services
- Provide Virtual Care services and appointment access
- Process billing, payments, and insurance claims
- Improve our clinics, website, and patient experience
- Comply with legal, regulatory, and healthcare requirements
3How We Share Your Information
We may share your information only as permitted or required by law, including:
- With healthcare professionals involved in your care
- With insurance providers for billing and claims processing
- With trusted third-party vendors who support our operations (under confidentiality and data protection agreements)
- With government authorities, public health agencies, or law enforcement when required by law
Family Urgent Care does not sell, rent, or trade your personal or health information.
Mobile phone numbers collected for SMS consent will not be shared or sold to third parties for marketing purposes.
4HIPAA Compliance & Your Rights
Family Urgent Care complies with the Health Insurance Portability and Accountability Act (HIPAA). Your Protected Health Information (PHI) is used and disclosed only for treatment, payment, and healthcare operations unless you authorize otherwise or disclosure is required by law.
You have the right to:
- Access and obtain a copy of your medical records
- Request corrections to your health information
- Request limits on how your information is used or shared
- Receive a list of certain disclosures of your information
- File a complaint if you believe your privacy rights have been violated
You will not be penalized for filing a complaint.
5SMS Text Messaging & Patient Communications (10DLC Compliant)
By providing your mobile phone number to Family Urgent Care, including through our website appointment booking, online patient registration, Virtual Care registration, in-clinic paper forms, or contact forms, you consent to receive SMS text messages related to your care and clinic operations.
SMS communications may include:
- Appointment confirmations and reminders
- Virtual Care visit links
- Visit follow-ups and post-care instructions
- Patient support and operational clinic updates
- Review requests related to your visit experience
SMS messages will NOT include:
- Political content
- Adult content
- Financial, lending, or loan offers
- Third-party marketing messages
Message frequency may vary. Message and data rates may apply.
Opt-Out & Help Instructions
You may opt out of SMS messages at any time by replying STOP. Reply HELP for assistance or contact our clinic directly.
6Consent Collection & Website Form Disclosure
We collect phone numbers and SMS consent through:
- Website appointment booking forms
- Online patient registration and intake forms
- Virtual Care registration
- Website contact forms
- In-clinic paper consent forms completed at check-in
Where phone numbers are collected on our website, the following disclaimer applies:
7No Sharing of SMS Consent or Mobile Data
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
8Cookies & Tracking Technologies
Our website may use cookies and similar technologies to analyze traffic, improve functionality, and enhance user experience. You may adjust your browser settings to refuse cookies; however, some website features may not function properly.
9Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure. While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure.
10Third-Party Websites
Our website may contain links to third-party websites. Family Urgent Care is not responsible for the privacy practices or content of external websites. We encourage you to review their privacy policies.
11Children's Privacy
Family Urgent Care provides medical services to patients of all ages. We do not knowingly collect personal information from children online without parental or guardian involvement, except as necessary to provide medical care.
12Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date. Continued use of our website or services indicates acceptance of the revised policy.
13Contact Information
If you have questions about this Privacy Policy or your privacy rights, please contact us:
This notice is effective as of 01/05/2026 and replaces all earlier versions.